UAE

UAE residents spend five hours a day on social media

2016/07/08:
The average UAE resident spends five hours a day on social media, according to a study that has been released by YouGov.

The findings, the result of asking 5,000 residents across the UAE, revealed that Facebook is the most popular app for social media users with 82 per cent of people using it, YouTube was next with 58 per cent, Snapchat is used by 34 per cent, and Twitter is used by per cent LinkedIn and Instagram both had 26 per cent of the respondents.

Twitter was the least used with only 19 per cent, even the much-maligned Google Plus has a bigger share of the market, with 23 per cent, according to the YouGov poll.

Personal photos are the items that are shared the most on social media with 58 per cent of use being users sharing their images, status updates (39 per cent) were next followed by personal opinions (35 per cent) and viral videos and news (35 per cent).
A total of 71 per cent of Facebook users accessed it via their smartphone with only 21 per cent gaining access via their laptops.

The social media site with the highest amount of laptop users was LinkedIn with 52 per cent of its users accessing it via a laptop.

The study also shows that 41 per cent of residents said that social media is the most helpful way to discover information about brands or products, making it the second most popular means to do so, behind general internet browsing.
YouGov consumer research director, Nehal Hassan Jibouri, said: “Our research confirms how social media today plays an integral role in the lives of UAE residents. It serves two main desires – it fulfills, but also creates, a need to share precious moments with others and has also become a means to gain, gather and exchange information.

“There’s no surprise we are witnessing companies give their marketing and communications strategies a complete makeover. We’re observing a gradual shift away from the use of traditional platforms to reach key audiences in favour of carving a path to them through social media channels and specifically social media ambassadors.”

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